The Bernett Insight Platform: Helping Companies Optimize Their Business Decisions Every Day

If you frequent Dunkin’ Donuts and enjoy their coffee, you’ve probably seen this catchy phrase at the bottom of your receipt: “Hey America! Want a free donut when you purchase a medium or larger beverage?”

This offer is all about surveying “customer experience,” our first example of one component that the Bernett Information Group has targeted with its insight platform.  Knowing how your customers feel about your products is essential to …Read More

BIG and Daily Pnut Team up for Survey Series

The Daily Pnut, a digital newsletter centered around world affairs, asked for our help in finding out the following question: how do Trump and Clinton supporters vary in their opinions of Vladimir Putin? The results may surprise you.

This survey, conducted by BIG, is one example of the many ways in which a poll can spark discussions among peers, colleagues, and thought leaders. In this case, The Daily Pnut presents thought-provoking …Read More