Eat Up! Then Let Us Know What You Think: The Importance of Digital Customer Insight

What’s the key to a restaurant’s success? There are, of course, a number of factors: cooking delicious food or having a unique value proposition; delivering exceptional customer service; identifying potential return diners and acting on the opportunity to cultivate those loyalists. Facilitating a feedback mechanism to enable customers to communicate directly with management is critical – surveys enable decision makers to act on data and not on conjecture.

While surveys are …Read More