Spotlight On: Political Polls by Guest Blogger Andy Hiller

At their best, polls are magical.

When they reveal the future before it occurs, they’re as compelling as crystal balls. And when they’re wrong, they consume careers, reputations, and fortunes.

Polls are like bets—their risk is part of their attraction. They tantalize us with their potential to push the present into the past like time machines. If we get just them right.

Polling would be so simple if voters knew what they wanted …Read More