Meet Bernett: Spotlight on Brooke Tippery

For our employee spotlight series, we’re speaking with employees throughout The Bernett Group to get their unique perspective about working in the Marketing Research industry. 

In our latest installment, we profile Senior Project Coordinator Brooke Tippery. She shares her career journey since joining Bernett in high school and what life is like in Austin, Texas! 

Q: How did you begin your career in marketing research?

A: I started on the phones in Bernett’s Moscow, Idaho call center …Read More

A Chat with Matt: Taking the Tradition Forward by Building on the Past

I am charged with taking the tradition of our company into the future. Bernett is experienced in many facets of data collection: phone; online; multi-mode; your sample or ours. We’ve been delivering actionable, reliable data to our clients since 1972. We have a solid foundation and we’re just getting started.

We have consolidated our operations and relocated to the State of Now. We understand the responsibilities that come along with residence, …Read More

From Instinct to Insight

Why would an almost-famous TV reporter quit covering politics to become a market researcher? How about because the news stopped looking for the truth, but market researchers have not.

I began political reporting in the 1970’s when Politics (with a capital P) was the engine of change. In Atlanta, I saw an explosion of access, growth, equality—and Justice! There was measurable progress. And Politics promised to bring more!

In 1977, I came to …Read More