A Chat with Matt: Taking the Tradition Forward by Building on the Past

I am charged with taking the tradition of our company into the future. Bernett is experienced in many facets of data collection: phone; online; multi-mode; your sample or ours. We’ve been delivering actionable, reliable data to our clients since 1972. We have a solid foundation and we’re just getting started.

We have consolidated our operations and relocated to the State of Now. We understand the responsibilities that come along with residence, …Read More

From Instinct to Insight

Why would an almost-famous TV reporter quit covering politics to become a market researcher? How about because the news stopped looking for the truth, but market researchers have not.

I began political reporting in the 1970’s when Politics (with a capital P) was the engine of change. In Atlanta, I saw an explosion of access, growth, equality—and Justice! There was measurable progress. And Politics promised to bring more!

In 1977, I came to …Read More