A Chat with Matt: Taking the Tradition Forward by Building on the Past

I am charged with taking the tradition of our company into the future. Bernett is experienced in many facets of data collection: phone; online; multi-mode; your sample or ours. We’ve been delivering actionable, reliable data to our clients since 1972. We have a solid foundation and we’re just getting started.

We have consolidated our operations and relocated to the State of Now. We understand the responsibilities that come along with residence, …Read More

From Instinct to Insight

Why would an almost-famous TV reporter quit covering politics to become a market researcher? How about because the news stopped looking for the truth, but market researchers have not.

I began political reporting in the 1970’s when Politics (with a capital P) was the engine of change. In Atlanta, I saw an explosion of access, growth, equality—and Justice! There was measurable progress. And Politics promised to bring more!

In 1977, I came to …Read More

The Bernett Group Opens Offices in Two Growing Business Hubs

(Boston, MA) June 5, 2017 – The Bernett Group (Bernett), a marketing research firm specializing in data collection and survey solutions, announced the opening of two new locations as the firm increases its presence in the United States. The expansion is in alignment with Bernett’s growth objectives, focused on increasing inbound and outbound call center capabilities and creating new research products for clients, with an emphasis on custom panels and …Read More

Meet Bernett: Spotlight on Andy Hiller

For our employee spotlight series, we’re speaking with employees throughout the company to get their unique perspective about working in the Marketing Research industry. 

In this week’s installment, we profile Managing Director Andy Hiller. Andy joined The Bernett Group after a 40-year career in political reporting, most notable for WHDH-TV, the NBC affiliate in Boston. “The Hiller Instinct” – Andy’s reporting and analysis – was a featured segment on WHDH-TV for …Read More

Andy Hiller to Moderate Panel at Skyword’s Forward Conference

The Bernett Group is thrilled to be part of Forward, the premier brand storytelling conference, hosted by Skyword, experts in content marketing strategies for brands.

Our very own Andy Hiller, Managing Director at Bernett, will be moderating “Building a Brand Newsroom,” a conversation with Phil Alongi, CEO, Alongi Media Solutions and David Beebe, CEO, Beebe Content & Co. They will be discussing the how and why of a brand newsroom.

We hope to see you …Read More

In Response: Thoughts from our CEO on Robocalls

RE “In Trump era, you may need to beef up your robocall defenses” by Hiawatha Bray (Tech Lab, February 2):

After a whirlwind first two weeks for the new Trump administration, Mr. Bray’s article on deregulation within the FCC as it relates to robocalls offered a much-needed sanity check. When you cut through the chaos of the first days of governing, there are many unanswered questions that consumers, businesses and industries …Read More

Eat Up! Then Let Us Know What You Think: The Importance of Digital Customer Insight

What’s the key to a restaurant’s success? There are, of course, a number of factors: cooking delicious food or having a unique value proposition; delivering exceptional customer service; identifying potential return diners and acting on the opportunity to cultivate those loyalists. Facilitating a feedback mechanism to enable customers to communicate directly with management is critical – surveys enable decision makers to act on data and not on conjecture.

While surveys are …Read More

Putting Your Law Firm On Top: Bernett’s Insight for the Legal Field

The most prestigious law firms around the country are finding themselves facing increased competition for talented first-year associates. In response, companies are exploring what is truly important to new hires, whether it be salary or other factors such as culture, work-life balance, firm reputation, or career trajectory.

While salary increases have been gaining traction, as at least one top-tier firm in New York City has increased base salaries for first-year associates …Read More

Bernett’s Mission to Better: Helping Skilled Nursing Facilities Measure Quality Care

As parents and relatives get older, many families make the decision to seek out a senior living option where they can attain proper healthcare. One of the most popular options for these types of patients is the skilled nursing facility (SNF). Massachusetts is home to over 400 skilled nursing facilities which are consistently evaluated to ensure the highest quality care for certified patients.

Massachusetts mandates that SNFs survey patients every 9-15 …Read More