Spotlight On: Political Polls by Guest Blogger Andy Hiller

At their best, polls are magical.

When they reveal the future before it occurs, they’re as compelling as crystal balls. And when they’re wrong, they consume careers, reputations, and fortunes.

Polls are like bets—their risk is part of their attraction. They tantalize us with their potential to push the present into the past like time machines. If we get just them right.

Polling would be so simple if voters knew what they wanted …Read More

In Response: Thoughts from our CEO on Robocalls

RE “In Trump era, you may need to beef up your robocall defenses” by Hiawatha Bray (Tech Lab, February 2):

After a whirlwind first two weeks for the new Trump administration, Mr. Bray’s article on deregulation within the FCC as it relates to robocalls offered a much-needed sanity check. When you cut through the chaos of the first days of governing, there are many unanswered questions that consumers, businesses and industries …Read More

Eat Up! Then Let Us Know What You Think: The Importance of Digital Customer Insight

What’s the key to a restaurant’s success? There are, of course, a number of factors: cooking delicious food or having a unique value proposition; delivering exceptional customer service; identifying potential return diners and acting on the opportunity to cultivate those loyalists. Facilitating a feedback mechanism to enable customers to communicate directly with management is critical – surveys enable decision makers to act on data and not on conjecture.

While surveys are …Read More

Putting Your Law Firm On Top: Bernett’s Insight for the Legal Field

The most prestigious law firms around the country are finding themselves facing increased competition for talented first-year associates. In response, companies are exploring what is truly important to new hires, whether it be salary or other factors such as culture, work-life balance, firm reputation, or career trajectory.

While salary increases have been gaining traction, as at least one top-tier firm in New York City has increased base salaries for first-year associates …Read More

Bernett’s Mission to Better: Helping Skilled Nursing Facilities Measure Quality Care

As parents and relatives get older, many families make the decision to seek out a senior living option where they can attain proper healthcare. One of the most popular options for these types of patients is the skilled nursing facility (SNF). Massachusetts is home to over 400 skilled nursing facilities which are consistently evaluated to ensure the highest quality care for certified patients.

Massachusetts mandates that SNFs survey patients every 9-15 …Read More

The Bernett Insight Platform: Helping Companies Optimize Their Business Decisions Every Day

If you frequent Dunkin’ Donuts and enjoy their coffee, you’ve probably seen this catchy phrase at the bottom of your receipt: “Hey America! Want a free donut when you purchase a medium or larger beverage?”

This offer is all about surveying “customer experience,” our first example of one component that the Bernett Information Group has targeted with its insight platform.  Knowing how your customers feel about your products is essential to …Read More

BIG and Daily Pnut Team up for Survey Series

The Daily Pnut, a digital newsletter centered around world affairs, asked for our help in finding out the following question: how do Trump and Clinton supporters vary in their opinions of Vladimir Putin? The results may surprise you.

This survey, conducted by BIG, is one example of the many ways in which a poll can spark discussions among peers, colleagues, and thought leaders. In this case, The Daily Pnut presents thought-provoking …Read More

In Political Polling, Finding the Shiny Pennies Is More Important Than Ever

We’re mid-way through March and – depending on the tenor of the day from the campaign trail – we’re either very close to declaring Donald Trump the Republican Party’s nominee or we’re headed to a contested convention. Oh, and did you hear, there’s a race going on in the Democratic Party as well.

It’s been a wild ride, folks. And, yet despite the unpredictability of the race and the rise of …Read More

Political Polling: A View from the Front Lines

Over the last two weeks, one of the more interesting presidential elections of our time (maybe the most interesting) moved beyond political pundits and debate stages to decision time as Iowa held the first Caucus and New Hampshire held the first primary of the 2016 cycle. Political polling is an incredibly important part of the process – both for campaigns and voters alike – and our team at BIG is on …Read More