The Bernett Group is thrilled to be part of Forward, the premier brand storytelling conference, hosted by Skyword, experts in content marketing strategies for brands.
Our very own Andy Hiller, Managing Director at Bernett, will be moderating “Building a Brand Newsroom,” a conversation with Phil Alongi, CEO, Alongi Media Solutions and David Beebe, CEO, Beebe Content & Co. They will be discussing the how and why of a brand newsroom.
We hope to see you …Read More
RE “ In Trump era, you may need to beef up your robocall defenses” by Hiawatha Bray (Tech Lab, February 2):
After a whirlwind first two weeks for the new Trump administration, Mr. Bray’s article on deregulation within the FCC as it relates to robocalls offered a much-needed sanity check. When you cut through the chaos of the first days of governing, there are many unanswered questions that …Read More
What’s the key to a restaurant’s success? There are, of course, a number of factors: cooking delicious food or having a unique value proposition; delivering exceptional customer service; identifying potential return diners and acting on the opportunity to cultivate those loyalists. Facilitating a feedback mechanism to enable customers to communicate directly with management is critical – surveys enable decision makers to act on data and not on conjecture.
While surveys are …Read More
The most prestigious law firms around the country are finding themselves facing increased competition for talented first-year associates. In response, companies are exploring what is truly important to new hires, whether it be salary or other factors such as culture, work-life balance, firm reputation, or career trajectory.
While salary increases have been gaining traction, as at least one top-tier firm in New York City has increased base salaries for first-year associates …Read More
As parents and relatives get older, many families make the decision to seek out a senior living option where they can attain proper healthcare. One of the most popular options for these types of patients is the skilled nursing facility (SNF). Massachusetts is home to over 400 skilled nursing facilities which are consistently evaluated to ensure the highest quality care for certified patients.
Massachusetts mandates that SNFs survey patients every 9-15 …Read More
If you frequent Dunkin’ Donuts and enjoy their coffee, you’ve probably seen this catchy phrase at the bottom of your receipt: “Hey America! Want a free donut when you purchase a medium or larger beverage?”
This offer is all about surveying “customer experience,” our first example of one component that the Bernett Information Group has targeted with its insight platform. Knowing how your customers feel about your products is essential to …Read More
The Daily Pnut, a digital newsletter centered around world affairs, asked for our help in finding out the following question: how do Trump and Clinton supporters vary in their opinions of Vladimir Putin? The results may surprise you.
This survey, conducted by BIG, is one example of the many ways in which a poll can spark discussions among peers, colleagues, and thought leaders. In this case, The …Read More
We’re mid-way through March and – depending on the tenor of the day from the campaign trail – we’re either very close to declaring Donald Trump the Republican Party’s nominee or we’re headed to a contested convention. Oh, and did you hear, there’s a race going on in the Democratic Party as well.
It’s been a wild ride, folks. And, yet despite the unpredictability of the race and the rise of …Read More
Over the last two weeks, one of the more interesting presidential elections of our time (maybe the most interesting) moved beyond political pundits and debate stages to decision time as Iowa held the first Caucus and New Hampshire held the first primary of the 2016 cycle. Political polling is an incredibly important part of the process – both for campaigns and voters alike – and our team at BIG is on …Read More
All business decisions, whether big or small, warrant some examination of information before coming to a conclusion. For example, when you promote someone, you look at their past performance and future opportunities to determine whether or not they are ready to advance to the next phase of their career. That logic applies to any decision, whether it’s introducing a new product, entering a new market or expanding a line of …Read More