Meet Bernett: Spotlight on Andy Hiller

For our employee spotlight series, we’re speaking with employees throughout the company to get their unique perspective about working in the Marketing Research industry. 

In this week’s installment, we profile Managing Director Andy Hiller. Andy joined The Bernett Group after a 40-year career in political reporting, most notable for WHDH-TV, the NBC affiliate in Boston. “The Hiller Instinct” – Andy’s reporting and analysis – was a featured segment on WHDH-TV for …Read More

Spotlight On: Political Polls by Guest Blogger Andy Hiller

At their best, polls are magical.

When they reveal the future before it occurs, they’re as compelling as crystal balls. And when they’re wrong, they consume careers, reputations, and fortunes.

Polls are like bets—their risk is part of their attraction. They tantalize us with their potential to push the present into the past like time machines. If we get just them right.

Polling would be so simple if voters knew what they wanted …Read More

Eat Up! Then Let Us Know What You Think: The Importance of Digital Customer Insight

What’s the key to a restaurant’s success? There are, of course, a number of factors: cooking delicious food or having a unique value proposition; delivering exceptional customer service; identifying potential return diners and acting on the opportunity to cultivate those loyalists. Facilitating a feedback mechanism to enable customers to communicate directly with management is critical – surveys enable decision makers to act on data and not on conjecture.

While surveys are …Read More

Bernett’s Mission to Better: Helping Skilled Nursing Facilities Measure Quality Care

As parents and relatives get older, many families make the decision to seek out a senior living option where they can attain proper healthcare. One of the most popular options for these types of patients is the skilled nursing facility (SNF). Massachusetts is home to over 400 skilled nursing facilities which are consistently evaluated to ensure the highest quality care for certified patients.

Massachusetts mandates that SNFs survey patients every 9-15 …Read More

The Bernett Insight Platform: Helping Companies Optimize Their Business Decisions Every Day

If you frequent Dunkin’ Donuts and enjoy their coffee, you’ve probably seen this catchy phrase at the bottom of your receipt: “Hey America! Want a free donut when you purchase a medium or larger beverage?”

This offer is all about surveying “customer experience,” our first example of one component that the Bernett Information Group has targeted with its insight platform.  Knowing how your customers feel about your products is essential to …Read More

In Political Polling, Finding the Shiny Pennies Is More Important Than Ever

We’re mid-way through March and – depending on the tenor of the day from the campaign trail – we’re either very close to declaring Donald Trump the Republican Party’s nominee or we’re headed to a contested convention. Oh, and did you hear, there’s a race going on in the Democratic Party as well.

It’s been a wild ride, folks. And, yet despite the unpredictability of the race and the rise of …Read More

Political Polling: A View from the Front Lines

Over the last two weeks, one of the more interesting presidential elections of our time (maybe the most interesting) moved beyond political pundits and debate stages to decision time as Iowa held the first Caucus and New Hampshire held the first primary of the 2016 cycle. Political polling is an incredibly important part of the process – both for campaigns and voters alike – and our team at BIG is on …Read More

“I Was Wondering…”: A Corporate Dilemma

All business decisions, whether big or small, warrant some examination of information before coming to a conclusion. For example, when you promote someone, you look at their past performance and future opportunities to determine whether or not they are ready to advance to the next phase of their career. That logic applies to any decision, whether it’s introducing a new product, entering a new market or expanding a line of …Read More

Bernett Research Announces Corporate Name Change

Bernett Research Announces Corporate Name Change to Bernett Information Group to Reflect Refinement of Core Competencies

Evolution Enables Bernett to Serve as Information Gathering Foundation for Clients, Convener of Research Partners

December 28, 2015, Boston, MA – Bernett Research, an information services provider delivering actionable data to enable informed business decisions, today announced that it is changing its name to Bernett Information Group (BIG) effective immediately.

The company’s new name represents a refinement …Read More