Director of Marketing Lauren Lampen recently spoke with Skyword, a content marketing company, for an article on the modernization of focus groups. They discussed how technology impacts marketing research and how traditional methods – like focus groups – can evolve and deliver value for marketers today. Check it out! http://bit.ly/2tpP0Sv
The Bernett Group is thrilled to be part of Forward, the premier brand storytelling conference, hosted by Skyword, experts in content marketing strategies for brands.
Our very own Andy Hiller, Managing Director at Bernett, will be moderating “Building a Brand Newsroom,” a conversation with Phil Alongi, CEO, Alongi Media Solutions and David Beebe, CEO, Beebe Content & Co. They will be discussing the how and why of a brand newsroom.
We hope to see you …Read More
We’re excited to share that Andy Hiller has joined The Bernett Group as Managing Director. Read more about Andy’s new role and his work as a political reporter in Boston via The Boston Globe.
RE “In Trump era, you may need to beef up your robocall defenses” by Hiawatha Bray (Tech Lab, February 2):
After a whirlwind first two weeks for the new Trump administration, Mr. Bray’s article on deregulation within the FCC as it relates to robocalls offered a much-needed sanity check. When you cut through the chaos of the first days of governing, there are many unanswered questions that consumers, businesses and industries …Read More
The most prestigious law firms around the country are finding themselves facing increased competition for talented first-year associates. In response, companies are exploring what is truly important to new hires, whether it be salary or other factors such as culture, work-life balance, firm reputation, or career trajectory.
While salary increases have been gaining traction, as at least one top-tier firm in New York City has increased base salaries for first-year associates …Read More
The Daily Pnut, a digital newsletter centered around world affairs, asked for our help in finding out the following question: how do Trump and Clinton supporters vary in their opinions of Vladimir Putin? The results may surprise you.
This survey, conducted by BIG, is one example of the many ways in which a poll can spark discussions among peers, colleagues, and thought leaders. In this case, The Daily Pnut presents thought-provoking …Read More