The Internet makes online data collection a reality. When organizations require that they receive information quickly, an efficient way to collect that data is with the use of online surveys – either a short survey email to the masses, or a more comprehensive programmed survey to a specific group of individuals. Introducing Smart Panels from Bernett!
Smart Panels, a new division of The Bernett Group, builds and manages custom online-research panels with a twist. The Bernett Group intends to partner with industry leaders to recruit, manage, and engage qualified panel members for smarter online panels. Utilizing Bernett’s digital panel management software and call center teams, Smart Panels fundamentally changes the value of online panels because the panels we assemble are enhanced with the help of industry leaders. Smart Panels operate on the premise that trusted, knowledgeable leaders engage panel members in a way that is always relevant, therefore leading to a higher quality of market research data. Who would you trust more: a generic online panel of people that are never identified, or specialized panels of pre-screened participants that are engaged by intelligent people in their own selected area of expertise and association? Smart Panels provides better insight to both the organization that need answers to their questions, and to the selected panel members that provide the information.
The Bernett Group is recruiting industry leaders and businesses that want to benefit from a new paradigm in research.