Brands grow and thrive based on a number of factors – timing, experience, customer demand and technology advances among them. How a company balances opportunity for growth is guided by a dynamic understanding of how stakeholders view the corporate brand identity. Are your customers viewing the brand as you wish to project? And how are they viewing your competitors?

The Bernett Group’s market research solutions enable brands to identify, measure and react to marketplace perception and make informed business decisions based on what customers truly value. Track key insights that move product development, sales and marketing, including:

  • Market Research Surveys: Inform R&D and organizational decision making based on real customer and prospective customer feedback
  • Customer Profile Segmentation: Poll market segmentations based on demographic and geographic traits to measure customer trends
  • Competitive Intelligence: Track the perception of competitors in the marketplace to identify unmet needs or avoid oversaturation