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This blog marks the launch of Bernett Information Group (BIG) – a name that represents an evolution of thinking and refinement of our core competencies. At BIG we capture actionable, reliable data for our clients, empowering them to make informed business decisions. Founded as a market research company in 1972, we operate today on the mantra that information is only as reliable as its source – applying a proven methodology to recruiting and engaging respondents is how we provide clients with the answers they need to make informed decisions.

I’m proud of the company my family founded in 1972, and we’re excited for you to experience the changes we’ve made to continue to deliver the trusted, quality work you expect of Bernett.

To kick off our new blog, here’s some insight into the penny thematic you can experience on our new website.

In our world, we work with respondent-level data. Information sourced from a single respondent in varying sample sizes, where the validity of each respondent is critical to our clients’ success.

These respondents are like pennies – perhaps viewed as having little value on their own, but if your kitchen change drawer is any indication, there is strength in numbers! For us, it’s not only about volume; we also care about the surface of our pennies. A polished, mint penny is how we view our strongest assets – respondents who can provide us a dependable, unbiased response at all times. That’s the foundation for great information and why our clients return to us project after project. So I challenge you – next time you pick up a penny, think about a business challenge you’ve been facing or a product idea you need more data to support. That’s the lens through which we view pennies, suddenly they become worth a whole lot more.

I’d love to hear from you! If you’re interested in learning more about the evolution of Bernett or would like to discuss an upcoming project, contact me at  matt.hayes@bernett.com.